That’s what Rob’s been saying for years. Until today, when a great article by National Underwriter, showed how insurers are finding it easier to let customers know how to contact them in the middle of a disaster.

Companies like Alfa Insurance, Shelter Insurance and Westfield Insurance used Twitter updates, Facebook posts and YouTube videos to update, inform and reassure customers in the middle of tornadoes, floods and more.

Here’s a sample Twitter post with the location of the Mobile Response Unit handling claims from the recent tornadoes:

Here’s a solid Facebook interaction. Not every interaction will start positively, but responding well is much more powerful than pretending no one is ever disappointed with you:

The recent fires and hail storms have shown us at iMGA that we’d really like to be able to do more of the same as well. Please help us do that with these two very easy steps:

  1. Like Us on Facebook (click on the link, then click on the “Like” button at the top of the page)
  2. Follow Us on Twitter (click on the link, then click on the “Follow” button at the top of the page)

We’ll gladly do the same for you if you add your agency Facebook and Twitter contacts in the comments below.

How is your insurance agency using these great new relationship-building tools with your clients? We’d love to spread great ideas, so please add yours in the comments below!

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