More information is released daily on social media in general and social media in insurance specifically every day. The day after our last post about the topic large research firm Celent announced the results of their study on the topic, titled Leveraging Social Networks: An In-Depth View for Insurers.
In that report they note that nine of the top 10 of the top 10 P&C U.S. insurers have at least one Twitter account, and eight have at least one Facebook page.
Also noted is that in March 2010 Facebook received more visits than Google for the first time.
So, in short, social media is big, getting bigger, and being supported by major insurers. If you, as an insurance agent, haven’t started already, why not?