Texas and Mexico have a long history together, from Spanish colonies in both places in the late 1600s, through the Texas Revolutionary War against Mexico, to the current $41 billion per year in Texas exports to Mexico.
So it’s no surprise that in Texas any major “celebration of Mexican heritage and pride” is celebrated widely.
It may be a surprise to you, though, that while Cinco de Mayo, the 5th of May, commemorates the victory of the Mexican militia over the French army at The Battle of Puebla in 1862, it’s NOT Mexico’s Independence Day, which is September 16. Given the long and rich history Texas and Mexico share, though, it probably should not be surprising that the victorious commander of The Battle of Puebla, Gen. Ignacio Zaragoza, was born in Goliad in 1829.
Cinco de Mayo is primarily a regional holiday celebrated only in the city and state of Puebla, and “is a holiday that is virtually ignored in Mexico”.
You Never Know What Will Catch Fire
The Battle of Puebla was a relatively insignificant event. The French forces were beaten back, but they did capture Puebla only a year later. It’s not even a national holiday in Mexico. Yet on this day each year millions of people, of Mexican heritage and not, will celebrate the day in the United States.
What has caught fire with your clients? Are you trying different ideas? The only way to know what will work is to test many options. When one does catch fire – run with it! Next thing you know you may have a surprise holiday of your own.
What has surprised you? What has resonated with your clients that you didn’t really expect? Share your experience in the comments.