Every business needs a “hook” . A great hook is something worth talking about. Better yet, it’s something worth driving out of your way to get.
Snuffer’s restaurant in Dallas has a hook. It’s their cheese fries. In my case it’s their cheese fries topped with bacon, chives and jalapenos.
For $8 or less they’ve come up with a dish that is truly noteworthy. It’s special. It’s unique. It made Snuffers our choice for lunch over the thirty other choices we had within 5 miles that day. It’s remarkable in the sense that it’s worth remarking about.
What’s your agency’s hook? What’s the one really unique thing you give/offer/do for your customers? What makes doing business with you special?
At iMGA our hook is that we go crazy making things easy for agents. To do a homeowners, vacant, rental or mobile home quote with us takes well under 2 minutes. We look up the protection class for you. When possible we look up the square footage, construction type and year of construction for you. We don’t ask a single question or require a single piece of paper we don’t have to. We keep our focus on easy in the application and underwriting processes also.
Our goal is to be so easy that it’s noteworthy. We’re obsessive about it because we know it’s our hook. We’re not the biggest or oldest market you have – those spots are taken. But we know we can be the easiest – and we’re determined to be – and as a result agents are telling their friends about us.
How about you? What’s the thing that makes your clients tell their friends about your agency? Please tell us about it in the comments so we can help you spread the word.